What AI can learn from your coffee order.

$6 coffee, AI millions, and Apple’s plan to turn your phone into a health coach

Yesterday I drove 15 minutes across town and into a busy parking lot, like Saturday-at-the-farmer’s-market busy. Parked. Walked 200 yards. Stood in line for 10ish minutes. All for…

a $6 decaf iced coffee from a vendor that doesn’t have a website or a storefront.

Just wildly good espresso.

Which says something in an economy that runs on convenience.

Because I could mobile order Starbucks or walk across the street to a local place. But I don’t. I want that espresso. So I’ll wait for it, walk for it, and happily pay premium for it.

Then, is convenience still king?

Or is paying-for-alignment the future? This week’s brief moves us in the same direction:

From premium buys to AI tools that behave like wellness guides.

Let’s get into it.