Would you spend $10 million for 30 seconds of attention?

"Same buffalo cauliflower recipe, two revenue streams."

This week’s Brief is going out a lil early because it’s Super Bowl Sunday here in the U.S. and I’d rather send this before the Bad Bunny halftime show takes over your timeline along with the $8 billion in ad spend.

Speaking of which, I noticed that dozens of Super Bowl commercials went out early this year and many were about AI. I also noticed that 30-second ads are selling for $10 million. In 2023, the top price was $7 million so that’s a 43% jump in 3 years. Wild, eh?

Today we’ll discuss five ads that stood out to me from a Rich Future POV because they indicate where money is flowing and what bets are being placed on the future in 2026.

First up…

Hims & Hers “Rich People Live Longer”

Hims & Hers came out swinging with this one. "Rich people live longer" is narrated by Common, accompanied by Succession-style visuals and a thinly veiled Bryan Johnson cameo. The thesis is the wealth gap is a health gap. The rich get custom-formulated peptides, specialists on call, and preventative care before they need it. Hims & Hers positions itself as the equalizer by offering "the same science, the same access, no connections required."

The main point to take here is that the longevity economy is no longer niche. When a $6.7B telehealth company spends $16M to take on the privatized U.S. healthcare system on national television, it’s because the addressable market is massive.